H&M has announced their next guest designer collaboration is with the Parisian house of Balmain. The French luxury house, under the creative directorship of Olivier Rousteing, has grown into a global pop-culture phenomenon.
Olivier Rousteing and his friends Kendall Jenner and Jourdan Dunn, walked the red carpet at The Billboard Music Awards revealing the first pieces of the collection. Through social media H&M and Balmain invited their fans to join a movement of togetherness with the hashtag #HMBalmaination.
“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.
Balmain was founded in 1945 and has always remained true to the vision and spirit of its founder and expresses energy, fun, amusement and freedom, appealing to everybody. Rousteing has created a unique identity for the house, while respectful of its couture DNA and rooted in the moment, with showbiz flair. Highlighting its pop charm through the H&M collaboration came as a natural decision.
“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.
#HMBalmaination will launch in on 5 November 2015 in 250 stores worldwide, the collection will feature clothing and accessories for both women and men.
Images courtesy of H&M Canada