Banana Republic showcased their collection for the first time at fashion week this season. Under the guidance of their new creative director, Marissa Webb, Banana Republic presented a strong, wearable collection featuring Webb’s signature style of masculine mixed with feminine elements.
This was the first collection Webb has designed from start to finish for Banana Republic. Ever since she began her role as creative director last April, her style and energy has been evident throughout the brand. The cuts, fabrics and styling are evolving, and there is a clear new direction with the collections.
Webb is aiming to establish Banana Republic as a fashion forward brand. So far, she is succeeding, creating clothing for the style conscious customer, without alienating their current clientele.
Tell us about the look you’ve created for Banana Republic, Fall 2015
We have created a look called Pinnacle Beauty. It’s a classic, timeless make up for the New Banana Republic. Marissa Webb is all about a modern, cool, sophisticated look so I wanted the make up to be very beautiful. I’m creating a classic red lip, with a twist. I’m mixing two colours to give it a bit of more punch. This look is all about a chic red lip, flush checks, lots of lashes and really healthy skin.
What Stila product do you think every BR girl should have in her make up bag?
I would say the convertible colour in creme blush because it has multiple uses. It’s perfect for lips, cheeks and gives you the perfect amount of colour. You can wear it with or without foundation. It’s one of my favourite products. It’s classic and never goes out of style, just like the clothing Marissa Webb designs, and the direction she is taking the Banana Republic brand.
What has it been like working with Marissa and the BR Team?
It has been amazing. Banana Republic is such a classic brand, and Stila is a classic beauty brand. It’s been a real honour to work with her. She’s so cool, and very positive. Marissa likes to have fun, and I think that element makes it more comfortable to be around. It allows me to have fun too, and experiment with the beauty look.
When we exited backstage, a massive crowd had gathered outside the Soho location. As we entered the venue we were handed spicy margaritas by waiters (dressed in Banana Republic of course.) This was a welcomed beverage given the frigid temperatures outside.
Models stood on podiums around the room showcasing the Fall 2015 collection. The colour palette was based in neutrals with pops of bright, vivid colour. We loved the oversized camel coat, the cozy knit sweaters and the hot-pink T-shirt dress worn over a gray turtleneck.
The accessories were just as beautiful as the collection. The tasseled high heeled loafers, quirky bags (Quote Me!) and mirrored sunglasses were the perfect finishing touch. These are sure to be a hit with Banana Republic’s customer who is looking to add an edgy piece to her already existing wardrobe, without straying too far from her comfort zone.
The men’s collection featured classic menswear pieces, in beautiful fabrications. We particularly liked the burgundy jacket with plaid lining , the cable-knit sweater and the navy puffer jacket with a faux-fur hoodie.
The choice of Marissa Webb as creative director for Banana Republic is working incredible well for the brand. Though Webb works with a creative team, it’s clear she has her hand in everything. We saw her styling looks and helping shoot the look book minutes before the presentation. This hands on approach was very evident in the collection.
Bravo Marissa Webb. This presentation has established Banana Republic’s new direction, and we know their customers will respond well. We can not wait for the Fall 2015 collections to hit stores, and to see the evolution of our local Banana Republic.
Presentation images by Lyndi Barrett
Look book images courtesy of Banana Republic