Behind the Brand: Obakki

cv_160429_1_26763868685_oObakki creates classic and refined styles for the modern woman. Founded by Treana Peake in 2005, the luxury brand is known for their clean designs, beautiful fabrics, along with their philanthropic initiatives.

cv_160429_4_26738706946_ocv_160429_2_26738711976_ocv_160429_152_26157805834_o Obakki is much more than just a fashion brand. Treana founded the Obakki Foundation in 2009 and has since brought clean water to over a million people in Africa. Cee and I stopped by their studio in Gastown in anticipation of the Walk for Water event, a unique fashion show featuring top Canadian and South Sudanese super models. The event will take place on Tuesday, 10 May at Holt Renfrew.

The Obakki brand has graced the pages of Vogue and Elle, and grown a celebrity celebrity following including Gwyneth Paltrow and Kate Hudson. I’ve been a fan of the Obakki brand for a long time. I produced their runway shows a few years ago, and it is still one of my favourite shows I’ve worked on. Their design studio (Located on Water Street, how fitting) looks like a New York City loft. Large open concept space, with a sky light roof that lets in so much natural light.
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The Obakki label is an extension of Treana’s experience as an avid traveler and leading humanitarian. This inspires the Obakki collection of versatile pieces that connect customers to a real story.

“When you see these stunningly beautiful South Sudanese models carry themselves so gracefully down the runway in Milan, Paris or New York, it is hard to remember that they are all carrying their own tragic story of living in – and fleeing – a country caught in war,” says Obakki Foundation Founder Treana Peake. “Every step these women take down that runway during our show will enable someone in their own country to drink clean water. It is quite symbolic and I hope those attending will be incredibly moved by the meaning attached to the show.” 

13103369_10154092162753419_2457950781607164781_nFor ticket information visit obakkifoundation.org