eos or Evolution of Smooth, hosted us in New York earlier this month for the launch of their latest lip balm, Crystal. The event was held in the Meatpacking District in an airy, all white space. Along with my fellow Canadian bloggers, we were taken through the beautiful showroom, discovering different aspects of the brand, before being introduced to the Crystal lip balm.
We all ooed and aahed when we saw the product in person. Completely clear and in a pyramid sphere, eos has created something totally new in the lip product category. I chatted with their team about what sets eos apart, and for the latest beauty scoop on their products.
The eos Crystal lip balms look so cool. Tell us about the design process
As our approach to beauty is always to strive to add delight to purposeful products, we wanted to give this unique formula a unique look. Our Research & Development team worked for 2 years to leverage a proprietary, unique blend of pure natural oils, to make the product completely crystal clear. It is completely wax-free, which provides lightweight hydration.
We haven’t seen anything like the eos Crystal lipbalm on the market yet. What makes the clear formula so unique?
The clear formula is a blend of pure natural oils that not only looks unique – as it is completely see-through – but is also a piece of technology that delivers on moisturization. Your lips look and feel hydrated and healthy, but you don’t feel any heaviness.What are the key ingredients that make the EOS Crystal Lip Balm so moisturizing?
eos Crystal contains a unique moisturizing blend of clear shea butter, coconut, avocado, aloe and castor oils.
- Shea butter is deeply moisturizing and packed with nutrients, it softens and nourishes the lips.
- Coconut oil helps retain the lips’ moisture, as its fats reduce moisture loss through the pores.
- Avocado oil is rich in oleic acid and vitamin E that help heal, replenish and protect chapped lips.
- Aloe oil is rich in amino acids & vitamins A, C and E, to soothe your skin and keep your lips supple.
- Castor oil is a powerful moisturizer, with a high concentration of fatty acids that penetrate the skin easily.
Tell us about the new pyramid shape packaging
When creating the primary packaging for this revolutionary formula, we set out to design a shape that’s equally unique and desirable, yet still very recognizable as an eos product. The resulting sphere resembles a gem or jewel, and is made out of a special blend of materials to create a smooth feeling surface with a subtle sparkle. The soft pyramidal shape is easy to hold and open and creates a pedestal that complements the shape of the mount when opened – creating a holistic product in which the lip balm and packaging complement each other.What should we keep an eye out for this Fall?
In September, we’re also launching a Shimmer lip balm in a new shade, Shimmer Coral. Together with Shimmer Sheer Pink and Shimmer Pearl, there will now be three shades available in Canada, to please a broader array of skin tones. eos Shimmer hydrates and softens your lips, and it also brings a touch of color and shine. In addition to being eye-catching, eos Shimmer contains all the great skin-loving ingredients that our other eos lip balms contain: nourishing shea butter, moisturizing jojoba oil, antioxidant vitamin E.
There should be a lot of excitement around this new shade: we’re getting consumer requests via social media every day for more Shimmer shades! Fun fact: YouTube has more than 40,000 videos to learn how to DIY an eos Shimmer!
Thank you to eos for hosting me in New York
For more information on eos visit eos.com
Photos by Style Calling and Coco & Vera