Farewell DKNY PR Girl


Earlier this week, DKNY wiped all their social media accounts clean.  The super popular @DKNY twitter and tumblr was penned by SVP of Communications Aliza Licht  – aka DKNY PR Girl. Now, the accounts sit empty with a teaser black and white image with the title ‘Work in progress. 9.16.15.’ This date refers to DKNY’s upcoming runway show at New York Fashion Week this September.


It’s not a big surprise that DKNY is taking it’s social media voice in a new direction, as the brand has undergone many changes this year. In April, Maxwell Osborne and Dao Yi Chow, the designers of Public School were appointed as Creative Directors of DKNY. Last month, Donna Karan stepped down from the brand. There is also a new CEO in place. Caroline Brown, who was previously with Carolina Herrera joined the company in January. Screen Shot 2015-08-11 at 9.13.51 PM

DKNY PR Girl became a huge social media voice for the fashion industry when Aliza started the account back in 2009. Aliza provided a behind-the-scenes view into the fashion industry, gaining loyal fans for the brand. We all followed along her Gossip Girl and Scandal twitter parties, laughed at the ridiculous #ShowRequests for fashion week, and her commentary during awards shows always made the red carpet more interesting!

Sketches of DKNY PR Girl by illustrator Dallas Shaw

‘DKNY is heading into an exciting new creative direction, starting with the upcoming September show. We are grateful for the community’s support these past six years and hope they stay tuned for this newly consolidated DKNY digital universe…Going forward for any personal or book related tweets, I’m just around the corner @AlizaLicht. DKNY PR GIRL is all grown up’

Earlier this year, Aliza wrote a fantastic mentoring book, ‘Leave your Mark’ which has become the number one career guide on Amazon the past two months. What’s next for Aliza Licht? It has now been confirmed by WWD that Aliza will be leaving the company this Fall. A successor hasn’t been named yet.


“Since the launch and success of my book, ‘Leave Your Mark,’ I have been traveling the world meeting with the community that has gathered through social media,” said Licht. “Their overwhelming response has encouraged me to pursue new opportunities in media.” via WWD

dkny-pr-girl-2015Aliza Licht – image via The New Potato

For more information on Aliza’s book, Leave your Mark visit