ISABEL MARANT x H&M LAUNCH

The highly anticipated Isabel Marant for H&M collection will launch this November. From the images we’ve seen so far, this collection might be our favourite designer collaboration to date. Isabel Marant has also ventured into designing menswear for the first time for this collaboration. The collection will be in select H&M stores 14 November 2013.

Creating wearable looks with attitude is Isabel Marant’s straightforward design credo. Her collection for H&M synthesises this distinctive philosophy: real clothes that capture the moment. Picking up the most beloved and iconic pieces from her career, Marant has put together an eclectic wardrobe of must-have urban staples with trademark Parisian flair.

The collection consists of everything a contemporary woman needs,  from tees to sweatshirts, from tailored outerwear to dresses, from chunky knits to sexy boots and bohemian accessories. Everything goes with everything because Isabel is convinced that style is all about individual attitude. The colour palette consists of concrete-jungle tones of black, charcoal and grey brightened by touches of white and red.

The Isabel Marant for H&M collection is an eclectic mix of boho elegance and rock ‘n’roll nonchalance. The spirit is quintessentially Marant: mannish tailoring – coats and jackets with strong shoulders and cocooning cuts – is featured alongside skinny trousers, sweatshirts, loose blouses, floaty dresses and textured knits.

Marant has also imagined, for the first time, a compact wardrobe for men, which is interspersed with the same careless vibe of the womenswear. There is precisely-tailored outerwear and heavy-knits; motorbike leather trousers are matched with tie-dye T-shirts; western-style jeans and shirts are combined with the iconic hooded sweatshirt. Sporty pieces have an air of vintage Americana.

The accessories in the collection are boho accents. Marant has included her signature beaded chains, skinny scarves and long metal belts mix with bangles, bracelets and earrings. Footwear includes cone-heeled soft boots and a pair of very Parisian high-heel pumps. Knitted scarves and beanies, rocker boots, printed trainers, sailor caps and beaded belts punctuate the men’s wardrobe.

The Isabel Marant x H&M collection will be in stores 14 November 2013.

Images & information provided by H&M Canada

HM2