Edeline Lee was on the top of my list of shows to see at London Fashion Week. Edeline is originally from Vancouver, and has been making a name for herself in the world of fashion. Recently, she was nominated as Breakthrough Womenswear Designer of the Year at the WGSN Fashion Futures Awards, and won the British Fashion Council Fashion trust grant.
Once I read the invitation for her Autumn Winter presentation, I was even more intrigued to attend. The invitation listed 50 incredible women speakers. Yes, speakers at a fashion presentation. Edeline gathered a group of prominent women from a range of different professions and viewpoints to share their experience and expertise. I sat, riveted, as each woman told her story, each introduced by a model wearing the feminine, ladylike Edeline Lee collection.
A selection of the speakers included:
º Clarissa Ward, Chief International Correspondent for CNN
º Marta Weiss, Curator of Photographs at the Victoria and Albert Museum
º Alison Wenham, former CEO of Worldwide Independent Music Industry Network
º Zoé Whitley, Curator, International Art at Tate Modern, Curator of the British Pavilion at the Venice Biennale 2019
º Gaylene Gould, Head of Cinema and Events, British Film Institute
º Dr. Suzy Lishman CBE, Histopathologist and former President of the Royal College of Pathologists
º Dame Helena Morrissey DBE, Head of Personal Investing at Legal & General Group, Founder of the 30% Club
º Jacqueline Perry QC, Barrister, Queen’s Council at 2 Temple Gardens
º Grace Savage, Singer, Songwriter and UK Beatbox Champion
º Brita Schmidt, Executive Director of Women for Women International
This is just a handful of the wonderful women who spoke. Their stories ranged from uplifting, heart breaking, fascinating, to truly inspiring. While this presentation was less about the clothes and more about the message, I departed Edeline’s show knowing it was probably the most interesting thing I would see all week.
“I design for the “Future Lady” – a muse that I invented to represent what dignity, grace, femininity, and power look like on a woman of the contemporary world. Each season, I present an immersive, choreographed presentation. I feel that as a fashion designer, my role is to represent, and then to help change how we look at women and ourselves: all in the context of this particular moment in time – the zeitgeist, so to speak. This is very much a work led by my heart. Fashion, as you know, is a system that has been set up so that women are always seen, never heard, and I would like to do my part to change this. The institution of fashion plays a big role in how women are perceived in our society, and I feel that this project will be a powerful and meaningful way to show an alternate vision.” – Edeline Lee
Images courtesy of Edeline Lee