I arrived early to the Roberta Einer show, which gave me a moment to wander and admire the stunning set details. The clean space at 180 The Strand had been transformed into a beautiful floral oasis, with a backdrop of colourful blooms. The inspiration for this collection was very personal for Roberta Einer. It paid tribute to her grandmother, the woman who taught her to knit and embroider. These are two distinct design signatures within the luxury women wear brand.
Roberta’s grandmother sounds like a wonderful woman. She was a keen gardener and once won a prize for the most beautiful garden, given by Estonian president. This cherished memory for Roberta was a key inspiration point, as echoed in the floral set and colourful collection.
Roberta moved from her hometown of Tallinn, Estonia to London to study at Central Saint Martins and the University of Westminster. During her studies she completed internships with Mary Katrantzou and Alexander McQueen, before moving to Paris. Upon graduation, she assisted at Balmain for a year where she continued to develop her craft.
This is the second catwalk show at LFW, and sixth season for the Roberta Einer brand. I read the show notes before the presentation began and it was such a treat to see the story about her grandmother play out. Combining traditional Russian style embroidery, tartan and flower motifs, Roberta updated classic items from her grandmother’s wardrobe, transforming them for her customer. The models strutted down the catwalk with confidence, rocking this very cool collection. It was filled with details; bright colours, embellishments like sequins, patches and other textures, creating a funky yet completely wearable collection.
Photos courtesy of Roberta Einer