The London runways (or catwalks) are always wonderful to watch. The collections are often colourful, quirky and push the fashion envelope. One of the coolest aspects of London Fashion Week is the designer showrooms at The Store Studios. London is the only major fashion capital to host designer showrooms in the same space as its official show space, putting the spotlight on a broader group of emerging and established brands. Designer’s showcase their collections, meet and greet with the media, buyers and other members of the industry. This concept is an incredible way to support young designer, and the business of British fashion.
Although I watched the shows from Vancouver, I was really impressed with the coverage provided by London Fashion Week. Their website features full profiles on all the designers, along with highlight reels from each day of shows. This made it easy, and so much fun to catch up on so many of my favourite British brands. Below I’ve featured three collections that caught my eye during London Fashion Week.
Mary Katrantzou is the master of mixing prints and patterns. Combining different colours, fabrics, themes and ideas in each of her collections. It’s a show I always look forward to seeing. This season, Mary was inspired by Disney’s movie, Fantasia. This inspiration provided a rich colour palette of jewel tones with plenty of room for embellishment. The delightful motifs from the 1940’s classic were scattered throughout, like the swans, Prince Charming and the damsels in distress.
The details in the collection were incredible. Laser-cut mirrored panels all hand-applied, embellished flowers and beautiful beading. From the sparkling evening gowns to the slick velvet jackets, this collection truly was a fashion Fantastia.
Vancouver born designer Steven Tai created a dreamy collection featuring sleepwear as daywear. This cozy style of design invoked a ‘Sleep Now, Work Later’ idea. The nude, camel and white colour palette created a calming, zen like atmosphere. Steven wanted to change the idea of being lazy as a negative connotation and change it into something positive. At the end of fashion week, I’m sure many of us want to go to bed, ideally in Steven’s beautiful collection.
The TOPSHOP girl is an urban traveller. Her sense of British style is still there, but it’s been infused with many other international influences. In this digital world, our style inspiration can come from all over the world. Beautiful floral print silks, heavy shearling coats and oversize loose knits were all on display with many references to the 1990’s. This idea of mixing travel and nostalgia made the collection feel easy, upbeat and extremely cool. I want to go where ever the TOPSHOP girl is off to next!
Images courtesy of the brand
Top and Bottom image: Mary Katrantzou