The New, New York Fashion Week
New York Fashion Week (formally Mercedes Benz Fashion Week) has rebranded as NYFW. Taking place 10 – 17 September, the upcoming Spring Summer 2016 shows will reflect a new brand, new venues, and new, streamlined policies and procedures.
#NYFW is overseen by IMG; The world’s leading producer, marketer and partner to the international fashion community. This new direction marks an important change in fashion week, adapting to the ever changing digital landscape. So what can we expect? Here are the key things you need to know about #NYFW.
There are three official #NYFW locations for Spring 2016. Skylight at Moynihan Station, Skylight Clarkson Square and MADE at Milk Studios.
“Evolving a high-profile event with this many moving parts takes time, effort, and the trust and support of the industry,” said Mark Shapiro, Chief Content Officer, IMG. “We’re so pleased with the response to the changes we’re making, and are excited to welcome new and returning designers and partners, as well as the MADE community, to the fold. We look forward to showing the industry all we’ve been working on come September.”
IMG unveiled a new brand identity and digital home for its NYFW properties. The brand identity, developed by Mother New York, was created to help the industry more easily identify the shows and activations unique to IMG. MADE will retain its standalone branding under the IMG umbrella.
Many of our favourite designers will be showcasing at #NYFW, including: Alice + Olivia, Anna Sui, Badgley Mischka, BCBGMAXAZRIA, Betsey Johnson, DKNY, Erin Fetherston, Georgine, Herve Leger by Max Azria, J. Crew, Jenny Packham,Nicole Miller, Noon by Noor, Prabal Gurung, Public School, Rachel Zoe, Ralph Lauren, Rebecca Minkoff, Tadashi Shoji and Tommy Hilfiger.
A preliminary schedule has been released by the CFDA – more to come.
The new digital home for NYFW:
The shows will be live streamed on NYFW.com and via @NYFW across Instagram, Twitter and Facebook. These digital channels will feature exclusive designer content and align closely with MADE’s MA.DE and @MADE channels, which will also feature exclusive editorial coverage and content.
IMG has announced its lead partners for the events.
NYFW: The Shows will be presented by lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL, and E! Entertainment. MADE will be presented by lead partners Accenture, American Express, Intel, Lexus, Macy’s, and Maybelline New York.