It’s rare I’m in Vancouver on Valentine’s Day. Almost every year, I’ve been in New York for fashion week for the Fall collections. It’s always a really exciting, action packed week. But this season is different.
Sounds romantic doesn’t it? Valentine’s Day in the Big Apple during Fashion Week. A date with New York City is wonderful any time of year, but when I think back to my Valentine’s Days in Manhattan, I have to laugh. February 14th is usually the 5th or 6th day of fashion week, and no matter what part of fashion week you’re participating in, the reality is: fashion week is crazy!I’ve been going to fashion week since 2007. Every time I go, it’s an incredible experience. Back then, I was volunteering backstage at Bryant Park. I’d save enough money for a week in Manhattan and would make the pilgrimage each Fall season to be apart of the team.
We worked hard. Really hard. Setting up the venue from 6AM, stuffing gift bags, ensuring each press kits was perfectly aligned on each seat. An insane amount of work goes into the preparation for a runway show. But, as soon as the music started and the show began, you would forget how exhausted you were and reminded why you love fashion so much.
I learnt so many valuable lessons during this time. I always returned home feeling inspired to pursuit my fashion career. By volunteering and interning, I was able to observe and learn from the experts. From publicists and producers, to backstage managers and the security guards, I met so many incredible fashion professionals, some I’m still in contact with today.I moved on from volunteering, to working for various PR companies, and representing major brands like BCBGMAXAZRIA for Western Canada (They’re still one of my favourite shows of the week) Now, almost 10 years later, I’m attending the shows as media. I count myself very lucky to have experienced so many different sides of fashion week. One things is certain, whatever side you’re on, fashion week is a marathon, filled with epic highlights mixed with complete madness.
As disappointing as it was to hit RSVP No on so many invitation this season, I have to remind myself about how much technology has changed fashion week. It’s incredible the amount of access available to consumers now. The shows are streamed live, brands have snap chatters backstage, everyone is instagramming. The amount of information flooding the internet straight from the runways is unprecedented. (btw, Style Calling is hosting a Live Stream of the Tommy Hilfiger show on Monday!)I’ll definitely be returning to New York Fashion Week (probably when the Canadian Dollar improves!) but for now I’ll be tuning in to see all the live feeds. Granted, there is nothing quite as exhilarating as being in the audience for a beautiful runway show (and the parties and events are SO much fun) but for now, I’m excited to be with my Babe for Valentine’s Day, and watch copious amount of runway shows, from bed.
We’ll be live streaming a few runway shows on stylecalling.com throughout fashion week.
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