Hi Friend. How are you? Feeling a bit out of sorts? Yeah, me too. We’re trying to adjust to this new normal (which is anything but normal) while riding this rollercoaster of emotions. At our house, we’re wrapping up week two of WFH. Last week, I was glued to my laptop and phone every day in crisis communication mode. Skyping, Zooming, Texting, DM’ing – I did my best to listen to my heart, and my head to ensure I acted professionally but also personally. Everyone in the world is feeling this, and we all have to do our part to get through it.
My work in PR and the fashion industry have brought up a lot of pressing questions:
What’s not appropriate?
Where do we go from here?
While I want to push pause, I’m also ready to push play. This time calls for creativity and inventiveness. The best analogy I’ve heard about marketing strategies now is, ‘It’s like a car taking a sharp corner. You have to slow down as you go in, and accelerate as you exit the curve.’
For now, I’m slowing down into the curve. There are a pile of fresh books next to my bed, a line up of podcasts on my phone, and a fridge full of food (and wine). Maybe next week I’ll write a post about what I find is working for me during this time. But for now, I just want to think, relax, and find my zen in the chaos.
Take care of yourself and your family. We can weather this storm.
Let’s connect on instagram @StyleCalling