Tommy Hilfiger Fall 2016

Park Avenue Armory
The Set
The set was a giant ship that resembled an early 20th-century passenger liner, complete with a starry night sky.
This season Tommy Hilfiger explored his love of nautical. It was masculine meets feminine, charming and fun, with unexpected combinations that offered a playful sense of irreverence and cinematic flair.
 Military coats were cut oversized in winter wool and trimmed with gold medals and bullion. We loved the fisherman sweaters with bits of tulle and wide-leg sailor pants turn up cropped in velvet.


All About Gigi
The show was opened and closed by supermodel Gigi Hadid, the new ambassador for Tommy Hilfiger women’s. Gigi is designing a capsule collection with the brand and debuting later this year.
Hailey Baldwin, Sara Sampaio, Taylor Hill, Martha Hunt, Binx Walton, Imaan Hammam, Julia Nobis, Fei Fei Sun and Stella Maxwell.
Front Row Guests
Suki and Immy Waterhouse, Olivia Palermo and Johannes Huebl, Alexandra Richards, models Jourdan Dunn and Lucky Blue Smith, Yolanda Foster and son Anwar Hadid12733484_10153331005135686_1519140045377422262_nDigital Initiatives
Each season, Tommy Hilfiger uses leads the digital innovations in fashion to transform the show setting and open the experience to followers globally. Consumers, bloggers, influencers and members of the media are all able to engage in conversations about fashion that are dynamic, democratic and multi-dimensional.
The InstaPit
Celebrating the fusion of social media and fashion show photography, select Instagrammers had access to the “InstaPit” – a dedicated Instagram Media Pit. The “InstaPit” brings a modern twist to NYFW photography that complements the traditional media riser with an exclusive space for Instagrammers to capture the Fall 2016 Hilfiger Collection looks as they premiere on the runway. Guests in the InstaPit included top Instgrammers and photographers Nash Grier, Bethany Mota, Bryant Eslava, Stefanie Giesinger and Lee Oliveira, among others.
The Fast Lane Check in
Tommy Hilfiger is the first brand at NYFW to premiere the GPS Radar for Apple Watch app. Guests with the GPS Radar app on their Apple Watches received key imagery from Hilfiger’s runway, front row and backstage, and were able to bypass the pre-show line-up outside through a dedicated “fast lane” exclusively for the app users.
Snap Chat
The show also marked the introduction of Tommy Hilfiger’s new Snapchat channel, which was launched by supermodel Gigi Hadid before the show kicked off. The brand’s first Snapchat posts provided audiences with exclusive backstage access.12718347_10153330799660686_4349605692168012320_n
All seen on SnapChat!
Make up: Pat McGrath, the lead makeup created glowing skin with lots of contouring using Cover Girl products.
Hair: Eugene Souleiman led the hair look, creating an effortless ponytail with a special hair tie called a Topsy Tail, which added volume with a strand of hair wrapped around to disguise the ponytail holder.

12742564_10153335073415686_8494545654728709737_nImages and information courtesy of Tommy Hilfiger